Most Proof of Concepts fail because there's no process.
Train your team to run POCs that close.
The proven system that took POC close rates from 20% to 70% at Grammarly.
Your POCs are
stalling
Reps treat pilots like sales motions, not project management.
No stakeholder alignment. No business case. No metrics.
Just "launch, check in, and see what happens."
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That's why 80% of POCs either never close
or
close smaller than they should
No Process
POCs run without structure, stakeholder maps, or success criteria. Just "let's try it and see what happens."
No Business Case
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Teams scramble to prove ROI at the end with no baseline data. Executives don't see the value.
No Project Management
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Pilots stall because there's no milestone tracking, task ownership, or weekly check-ins.
We do POCs Differently
Train Your Team in 4 Weeks:
01
POC Qualification
Stop wasting resources on low-influence deals. Learn the framework to decide which opportunities get Full POC vs. Lite vs. Trial—and when to walk away.
02
Pre-POC Planning
Build one-pagers that get exec sign-off before the POC starts. Define success criteria and "close the deal before the POC begins."
03
Execution & Project Management
Run POCs like projects - with tasks mapped, roles assigned, and milestone tracking. Keep momentum and avoid stalls.
04
Business Case Development
Collect the right data during the POC (not after). Build results decks that prove ROI and close executives.
What Your Team Gets
What's included:
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Complete Template Library:
Everything you need to run POCs from qualification to close:
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One-pager templates (3 versions for different scenarios)
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Project plan spreadsheet (tasks mapped with roles and timelines)
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Email templates (Scenarios across pre-POC, execution, and post-POC phases)
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Deck templates (POC Intro, Progress Updates, Results Presentation)
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Survey templates (user feedback collection throughout the POC)
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ROI calculator (quantify business case with actual metrics)
Custom Training Program:
4 weekly live sessions tailored to your product and sales process:
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Hot seat coaching on your team's actual deals
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Real-time feedback and strategy adjustments
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Lifetime access to session recordings
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Async homework to build your materials between sessions
Repeatable POC System:
Your team will walk away with a framework they can use independently:
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POC qualification methodology (Full POC vs. Lite vs. Trial decision tree)
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Stakeholder mapping templates (identify champions, influencers, and economic buyers)
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Success criteria workshop framework (define quantitative and qualitative metrics)
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Business case development process (collect data during POC, not after)
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Executive presentation strategy (how to close with results decks)
POC Project Management Framework:
The system that keeps POCs on track:
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40+ task checklist with ownership assignments
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Weekly check-in agenda templates
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Milestone tracking dashboard
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Change management protocols (what to do when things go sideways)
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Communication cadence playbook (kickoffs, updates, surveys, readouts)
Not theory. Not best practices. The actual system that took close rates from
20% to 70%.
Not Consultants. Operators.
We're not just consultants. We're operators.
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We're three seasoned founding sales team leaders who've built GTM from scratch at multiple startups. Between us, we've scaled companies from a few hundred thousand to nearly 10 figures in revenue.
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We've been in the trenches from pre-seed to unicorn valuations. Used every tool, tried every tactic, and watched most of them stop working as markets got saturated.
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After seeing the same playbooks fail across the market, we approached GTM differently by analyzing what actually drives responses, not what worked three years ago.
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Now we help B2B startups build strategies based on research and testing, not templates and theory.
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We're not ex-VPs who forgot what it's like to carry a quota. We're operators who've been there and figured out what actually works now.
Guided the closure of $80 million in sales
Our Clients
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Frequently Asked Questions
Q: Who is this for?
PLG companies with 2-20 sales reps running POCs that stall or close smaller than they should. If your team treats pilots like sales motions instead of project management, this will fix that.
Q: What if we don't have a POC process yet?
Even better. We'll build one from scratch based on what worked at Grammarly—no need to unlearn bad habits. You'll have a complete system in 4 weeks.
Q: How long does it take to see results?
Your team can start using the framework immediately after Week 1. By Week 4, they'll have run their first structured POC with the new system. Most teams see close rate improvements within 60 days.
Q: Is this only for technical teams?
No. This works for any PLG motion—Sales, CS, Sales Engineering, or Product teams running pilots. The framework adapts to your specific product and process.
Q: Do you work with our existing tools?
Yes. The templates work with whatever you're already using — Google Docs, Notion, Salesforce, HubSpot, etc. We're not selling software; we're teaching a process.
Q: How are you different from other consultants?
We're not consultants. We're operators who do the work: research, messaging, list building, verified contact information, and testing. We deliver everything you need to execute, not just lofty advice.